Runner Up : Beyonce 'XO'
Beyonce released a visual album and the whole world watched, so in a sense she won because every video on that album was a cinematic story. But XO stood out for being so different from the others. It is a simple yet effective video idea and really projects the anthemic production of the song. (Also worth mentioning that Beyonce would have won for her latest video 7/11 but it dropped a little too late).
Winner : Iggy Azalea 'Fancy'
If Iggy is accused of lacking in any are it cannot be her music videos which always seem to be creative and fun. It could be argued that much of the success of this song is down to the brilliant video which sees Iggy take on the role of Cher from Clueless with costume, set and character replicas to tell re-enact scenes from the cult classic.
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